Mollika Ghosh PhD has been working at Bangladesh Open University as an assistant professor in Marketing. She accomplished her PhD degree at the Department of Marketing, Faculty of Business Studies (FBS), University of Dhaka on Facebook advertisement on millennials purchase intention. Her research passion encompasses social media influencer marketing, Facebook advertising, millennial consumer’s purchase behavior and ride-sharing applications effectiveness. She has published several international peer reviewed articles and presented several international conference papers. The author’s one of the international papers won “Outstanding Paper Award” in Emerald Literati Award 2023 from Emerald Publications and published several articles in impact factor journals in Marketing domain. Her conference papers won the “Outstanding Paper Award” in 2019. Mollika Ghosh can be contacted at: mollikag.du@gmail.com
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Degree |
Year |
Institution |
CGPA |
|
PhD |
2024 |
University of Dhaka, Department of Marketing |
N/A |
|
M.Phil. (1st part) |
Session: 2015-2016 |
University of Dhaka, Department of Marketing |
3.95 (Transferred to Ph.D.) |
|
MBA |
2013 |
University of Dhaka, Department of Marketing |
3.81 (4th position by merit) |
|
BBA |
2012 |
University of Dhaka, Department of Marketing |
3.81 (6th position by merit) |
|
HSC |
2007 |
Willes Little Flower School and College, Business Studies |
4.80 |
|
SSC |
2005 |
Willes Little Flower School and College, Business Studies |
5.00 |
|
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Author(s) and Title |
Journal |
Year |
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1. |
Ghosh, M. and Islam, ABM.S. (2023). “Homefluencers' endorsement of millennial consumers' purchase intention in new normal” |
International Marketing Review, (Impact Factor: 5.504, ABDC Indexed Journal), Emerald Publishing Services, 40(5), December-2023, ISSN: 0265-1335, 1188-1212 |
2023 |
|
2. |
Ghosh, M., (2020). "Product Placement by Social Media Homefluencers during New Normal: An Analysis of User-generated contents" |
South Asian Journal of Marketing, (Won Outstanding Paper Award in 2023 from Emerald Literati Award), Emerald Publishing Services, 3(1), December-2021, ISSN: 2719-2377, 21-37. |
2022 |
|
3. |
Ghosh, M. (2019). “Toward an Integrated Framework for Facebook Influencers Characteristics Impacting Millennial Consumers Engagement: A Review" |
Prestige International Journal of Information Technology and Management- SANCHAYAN, India, 9(2), 11-44, December-2020, ISSN: 2277-1689 (Print), 2278 - 8441 (Online) |
2020 |
|
4. |
Ghosh, M. (2020). “Ascertaining Service Offerings, Performance Measurement and Performance Indicators of App-based Ride-sharing Services: An Implication for Pathao Rides in Dhaka City” |
Bangladesh Open University Journal of Business Studies (BOUJBS), 6(1&2), Under Review, ISSN 1811-1556 |
2020 |
|
5. |
Ghosh, M. (2020). “E-learning Ecosystem: A Relationship Marketing Approach” |
Central Journal of Bangladesh Open University, 5(2), 2019- 2020, ISSN: 2664-3464 |
2020 |
|
6. |
Ghosh, M. and Islam, ABM.S. (2019). “Unlocking the Impact of Facebook Influencer Marketing on Consumer Engagement of Bangladeshi Millennials” |
Dhaka University Journal of Marketing (DUJM), 22- 23(1), December-2019, Under Review, ISSN- 1996-3319 |
2019 |
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7. |
Ghosh, M. and Islam, ABM.S. (2019). “Analyzing the Effects of E-servicescape of Facebook Brand Pages on Millennials’ Purchase Intention: An Empirical Evidence from Bangladesh” |
Dhaka University Journal of Business Studies (DUJBS), 40(1), December-2020, ISSN- 1682-2498 |
2019 |
|
8. |
Ghosh, M. (2019). “Tools and Approaches of Integrated Marketing Communication Driving E-Learning promotional Campaigns’ Effectiveness” |
Bangladesh Open University Journal of Business Studies (BOUJBS), 5(1), 81-93. January-June 2019, ISSN 1811-1556 |
2019 |
|
9. |
Ghosh, M. (2019). “The Effects of Facebook Advertising Boosting Strategy Integration in Triggering Online Impulsive Buying Behavior” |
ASA University Review, 13(1), 24th Issue, 43-62, January-June, 2019, ISSN 1997-6925 |
2019 |
|
10. |
Ghosh, M. and Roy, S. (2018). “Stimulating Consumer Engagement with E-Servicescapes’ Role: A Study with A Sample of Bangladeshi Food Review Group in Facebook with the Mediating Effect of Online Customer Review” |
Journal of Business Studies, 11(2), 71-87, July- December 2018, University of Rajshahi, ISSN 2303-9884 |
2018 |
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11. |
Ghosh, M. and Roy, S. (2018). “Influencer Marketing Adoption on Facebook Advertising: A Study on Millennials in Bangladesh” |
Journal of Business Studies, 11(1), 71-87, January-June, 2018, University of Rajshahi, ISSN 2303-9884 |
2018 |
|
12. |
Ghosh, M. (2018). “Customers’ Expectations Meet Perceptions or Not: App-Based Ride-Sharing Services by Uber and Pathao in Dhaka City” |
ASA University Review, 12(2), 23rd Issue, 29-50, July-December 2018, ISSN 1997-6925 |
2018 |
Social media advertising, Influencer Marketing, Ride-sharing services, E-commerce, Services marketing, Consumer Behavior, Integrated marketing communication
Download the complete academic curriculum vitae.