Bangladesh Open University (BOU)

Dr. Masud Mohammad Pervez
Assistant Professor
Marketing, OS

Profile of Dr. Masud Mohammad Pervez

Dr. Masud Mohammad Pervez has been employed as an assistant professor at Bangladesh Open University. He accomplished his PhD degree from Institute of Education and Research (IER), University of Rajshahi and earned MBA in Marketing with a dissertation from the same university.

Dr. Pervez started his teaching career as a lecturer in Marketing at the Open School of Bangladesh Open University in 2006. As a part of his responsibilities at Bangladesh Open University, he has been involved intensively in developing self-learning materials, particularly in print and audio-video format. By now, he has prepared five printed self-learning modules, which are being used as study materials at higher secondary, undergraduate, and graduate levels. With time, he has also anchored 21 course-based audio and video programs, which are available on BOUtube. He is also involved simultaneously in teaching marketing related courses at the graduate level. In addition, he is executing various academic and administrative responsibilities with high involvement as an active member and chairman of different committees.

Dr. Pervez is married to Most. Shamota Nazneen. He is the father of two children – Sarara Pervez and Tahsanul Samin. His best sources of inspiration are the love from his mother Begum Rokeya Khatun, father M. A. Razzaque and supports from his family. He is the youngest son of his parents.

Degree Title	Institute	Result	Passing Year
PhD	Institute of Education and Research (IER), University of Rajshahi		2024
MBA (Master of Business Administration) major in Marketing	University of Rajshahi	CGPA-3.52 (In 4 scale)	2001
BBS (Bachelor of Business Studies) major in Marketing	University of Rajshahi	First Class (First)	1998
HSC (Higher Secondary Certificate) in Commerce group	Rajshahi Education Board	First Division and 6th place	1993
SSC (Secondary School Certificate)	Rajshahi Education Board	First Division	1991

1. Pervez, M. M., & Hossain, M. Z. (2005). Wage Structure of RMG Industry in Bangladesh: A Case Study. Journal of Open School, 2(2), 117-124.

2. Alam, M. T., Pervez, M. M., & Hossain, M. Z. (2006). Comparison of Distribution and Marketing Promotion among Major Companies of Pharmaceuticals Industry of Bangladesh: A Case Study on BEXIMCO Pharmaceuticals Ltd. Journal of Open School, 3(1&2), 115-136.

3. Pervez, M. M., & Hossain, M. Z. (2011). Delivering Quality Service for Customer Satisfaction in Bangladesh: A Study on Robi Axiata Limited. Journal of Open School, 4(1&2), 115-136.

4. Pervez, M. M., & Rahman, M. M. (2013). Tri-partite Collaboration in Leveraging ODL Towards Open Schooling, Developments of JSC Program in Bangladesh: A Case Study on Bangladesh Open University. Journal of History and Civilization, 1, 203-212.

5. Pervez, M. M., Jafar, M. A., & Ali, M. J. (2016). The Study of Determinants on Stock Price in Dhaka Stock Exchange (DSE). Journal of Open School, 5(1), 77-88.

6. Hossain, M. A., Pervez, M. M., & Ali, M. J. (2016). Factors Affecting Deception of Advertising in Bangladesh: An Empirical Investigation. Bangladesh Open University Journal, III(1), 49-64.

7. Pervez, M. M. (2016). E-waste like Nonfunctional Cell Phone: A Hazardous Environment Pollution in Dhaka City. Journal of History and Civilization, III, 203-212.

8. Pervez, M. M. (2023). Tangibility and Assurance for Student Support Services in Open and Distance Learning: A Study on Learning Centers of Bangladesh Open University. Journal of Engineering, Management and Humanities (IJEMH), 4(3), 220-225.

Services Marketing, Consumer Behavior, Integrated Marketing communication, Open and Distance Learning, OER, e-Learning.

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